I'm Anna - a LinkedIn Trainer and Coach, a Community Building Educator and Storyteller, and I am driven to help individuals and businesses to build better and more authentic connections in a digital world.
I have a unique background in social media and recruitment and am an accomplished LinkedIn Trainer. I help people and brands use LinkedIn to effectively build their own virtual villages, as I like to call them. As a Storytelling Coach, I have earned a spot on the Coach Foundation, one of the biggest names in the coaching industry.
I also empower entrepreneurs and brands looking to create and scale their own communities. As the creator of the #LinkedInLocal movement, I know the importance of building community and connection. LinkedIn Local is an initiative started in 2017 to connect offline in real life that spread to 90+ countries in 22 months and has since been validated by LinkedIn.
This is the story of a global movement. #LinkedInLocal began as a single meeting over a coffee for fifteen strangers in 2017, and grew to over 650 cities, in over 90 countries in less than two years. It shares many human stories of authentic connection, career change, and social impact at a local and global level. How a Hashtag Changed the World lifts the curtain on a global movement and reveals stirring stories of a community that had an incalculable impact.
Whether it's LinkedIn services or community-building strategy you're looking for, I've got you covered.
This is my premier LinkedIn program for entrepreneurs and community builders looking to raise their profile, show up intentionally, and build a virtual village of people who can support them throughout their entire career. Leave behind the cold messaging and learn to build authentic relationships on LinkedIn. Find out more
I work with a handful of communities and community-led companies. Why only community-led? Because this is where my content writing skills shine. Page Management includes taking over content, engagement, activating employee advocacy and allocation of invitations. Please reach out to see if your organisation is a good fit and for a quote.
I work with clients to help them bring their teams up to date on LinkedIn in line with the business’ social media strategy and goals. This is a great way to help employees advocate and grow awareness of the business on LinkedIn. Workshops take place online or in person (plus travel if you’re based outside of the Coffs Coast). Please reach out to discuss your requirements.
I work with brands to help them develop their online to offline strategies for community planning. These sessions help brands build brand advocates, enable growth, and protect their brand.
I know, I know… but I get asked things all the time, and it's important to have established boundaries. Sessions are 90 mins on a topic of your choosing; LinkedIn Strategy, Building a Local Community, Community design and planning etc. If you have a burning question and want advice on which direction to go next, then let’s talk.
I publish articles, recommendations and musings on these topics each week on Substack.
It's a bit of a mishmash, but this is where I also notify folk of the upcoming LocaX Live Community Conversations I run on LinkedIn and Facebook.
A course on how to Build a Local Chapter Based Community.
Looking to start a LinkedInLocal? Access this free course via the button below...
A regularly blog about Community, Connection and Storytelling on Substack.
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